Pictograms: what do you think?

You can see what we made in the days before a lesson in our class with an expert in advertising Mr. Piergiorgio Venturini of TENDER ADVERTISING Abano Terme: we had already made the "pictograms" on specific issues but they did not seem to be such. After his explanation we understood that:

- They are simple signs, a synthesis of the product that you want to show;

- They are never represented with inscriptions;

- They are not very colorful;
- They are universal.

For example, to represent  Coca Cola  three simple features are enough: the color red, the shape of the bottle and the white line in the red background.